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Google Adwords Editor: The first steps

Adwords Editor è un'applicazione sviluppata da Google, per facilitare the management of one or more accounts Adwords.

Not being an online tool , one of the main benefits of AdWords Editor is the ability to be easily used by your computer when you are not available to the network: the changes made, may in fact be saved and published then at any time.

Moreover, although often believed to be only a useful application for managing complex campaigns, actually turns out to be a flexible tool for small and simple changes.

Once downloaded Adwords Editor and installed on your computer, you can add your own Adwords account with your username and password: within seconds we have on our computer, the "local version" of our campaigns.

Adwords Editor interface is quite simple.

Once you select the account you want to change, we will have a vertical menu on the left represents the structure campaigns / ad groups , while the rest of the screen and the options tab (this time horizontal) edit:

Keywords: keywords for the management of our campaign
Placements : Management of our campaigns positioning
Negatives: the management of keyword-matched negative ads
: for the management of our text ads, image, local or mobile
Ad Groups: for group management
Campaigns: To manage all the settings for our campaigns such as name and state, but also geo-targeting or language and the net (search or content) in which you want to advertise.